THE TRAVEL INDUSTRY – FUTURE TECHNOLOGY TRENDS The tourism industry is not grouped into a heading within the Standard Industrial Classification (SIC). Its defining feature is not the but the purchaser, the 12. 'tourist'. Tourism generally involves a wide of activities (transportation, accommodation, cultural and leisure activities) rather than an industry. destina- and va- and is evaluated as a in ni Europe is one of the most popular tions in the world. Due to its composite riety of activities involved directly or indirectly, tourism industry is of great value to the European la With the rapid advance- tourism industry is undergoing a pro- ment in found transformation. This report focuses on the European tourism and the impact of technological advance- ments on it. The changes are discussed with regards to both and modern perspectives. Range, nature, technology, product, tourist, economy, industry, market, troditional, single.

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