Reading Task 1. Read the text and choose true (T) or false (F)..

Researchers at the Harvard Business School claim that people who do not follow “normal fashion” get more respect from others. Doctoral student Silvia Belezza and two of her colleagues examined how we view the social status and competence of people who do not conform to “normal” ways of dressing. They discovered that the more outlandishly people dress, the more respect they get. Participants in the research considered others who had a "weirder" fashion to be more unique. Researchers said that rather than think badly of someone scruffily dressed, many people believe that dressing down is a sign of confidence. Ms Bellezza said: "If you're willing to deviate, there are upsides."

Bellezza conducted a number of experiments to test how people reacted to non-conformity. In one, people in different types of clothes shopped at expensive boutiques in Milan. One group wore casual sports clothes, while the other donned expensive-looking outfits. The sales assistants assumed the ones in the sports gear were the bigger spenders. In another test, students rated an unshaven, T-shirt-clad professor above an academic wearing a suit and tie. Bellezza says high-profile entrepreneurs who dress down may be responsible for changing our perceptions. In particular, Facebook CEO Mark Zuckerberg's wearing of hoodies and the late Steve Jobs' trademark jeans, sneakers and polo neck tops.

1. TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).

1. Researchers from Oxford University conducted the study on fashion. T / F

2. Three people carried out the research. T / F

3. People thought those who dressed weirdly were unique. T / F

4. The study concluded that dressing down is a sign of confidence. T / F

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