. Read the excerpt from a discussion between the professor of a business class and a guest speaker. Read each statement. Online Reviews: ★ or ★★★★?

Circle TRUE or FALSE.

1. Dennis thinks that online reviews are not very important in marketing. TRUE FALSE

2. Newspaper ads used to be more effective. TRUE FALSE

3. Some marketing people have a negative opinion of online reviews. TRUE FALSE

4. Customers with problems are more likely to write online reviews. TRUE FALSE

5. Online shoppers won’t buy a product if they see a negative review. TRUE FALSE

6. Positive online reviews aren’t very valuable. TRUE FALSE

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