Paraphrase the sentences using the synonyms from the box instead of the underlined words. goods, main, customers, difference, need, desires 1. a number of company’s actions can influence the consumer’s decision to buy products and services. 1. production orientated companies do not spend much time investigating consumers’ wishes. 2. a number of modern companies see the major function of their business in satisfying the desires of customers. 3. sometimes products are good in a technical sense but they do not match the benefits the consumers require. 4. there is a real distinction between marketing and sales orientation in the work of a company.