Match two parts of the phrases 1. To control the editorial
2. To utilize television stations, radio stations
3.To fit smb’s objectives
4. To run the news in
5. to be misinterpreted
6. to engage the audience
7. To take the story in
8. To run

a) audience, and budget
b) billboards and an entire host of possible advertising vehicles
c) an entirely different direction
d) timing and final story presentation
e) and build ratings
f) by the audience
g) an advertising campaign
h) conjunction with other companies

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