Fifty years ago people went to the local shops for most of what they needed. The shopkeeper knew them and (11)………. time to talk and ask about their family. Gradually, though, the small local shops disappeared as the large (12)………. and supermarkets took over. Shopping then became impersonal. As it didn't really matter where you shopped, you weren't loyal to any particular retail (13)………. . After all, you could get your favourite (14)………. anywhere. But, at the start of this century, companies realized that they needed to (15)………. with their customers to keep them coming back. (16)………. , lifestyles and aspirations became the buzzwords of the day in marketing.
In 1987, a European company (17)………. a sports drink called Red Bull. Its marketing was aggressive and it (18)………. sports and extreme activities: Formula 1 racing, snowboarding, surfing, skateboarding and windsurfing. It is clearly aimed at young men. Now it produces a monthly magazine called the Red Bulletin, (19)………. online, and free in many bars, clubs and hotels. With its (20)………. slogan, "Red Bull gives you Wings", today die company sells more than 3 billion cans a year around the world. This company found out how to seduce their customers effectively.
(11) A. took В. used С. spent
(12) A. links В. networks С. chains
(13) A. outlet В. place С. point
(14) A. purchases В. brands С. names
(15) A. engage В. promote С. develop
(16) A. devotion В. loyalty С. faith
(17) A. endorsed В. did С. launched
(18) A. targeted В. advertised С. sponsored
(19) A. advance В. available С. alive
(20) A. memorable В. memorial С. memo

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