Ex2. Заполните пробелы, используя слова:
magazines, the ad, persuade, average, to provide, merchandising, interruptive,
messages, products, homes, tools, to work
1.Advertising plays a very important part in modern The manufacturers tell the
public about their new products and the stores tell the public about what they
have at what prices. Advertisements can be seen in newspapers, , and on
television every day of the week. Many more advertisements are sent to
customers’ Today the American adult is assaulted by a minimum of 560
advertising a day.
2.Advertising is impersonal, usually paid communication intended to inform,
educate, , and remind. Advertising is a sophisticated form of communication
that must work with other marketing and business elements to be successful.
3.Advertising must be — that is, it must make you stop thumbing through the
newspaper or thinking about your day long enough to read or hear
4.Advertising must also be credible, unique, and memorable in order
And finally, assuming the actual advertising is built upon a solid positioning
strategy, enough money must be spent a media schedule for ad frequency, the
most important element for ad memorability.

avritsevich0116    1   23.05.2020 11:18    7