Ex. 1. Find definitions of the words and translate them into Russian (Найдите определения к словам и переведите их на русский язык): Образец выполнения (1. Запишите слово и определение на английском, 2. Переведите на русский язык) :
A serial - a story appearing in parts on radio, TV, or in a newspaper; (Сериал – история, которая появляется частями на радио, телевидении или в газете)
A serial, circulation, a viewer, mass media, news, magazine, readership, newspaper, radio, television:
1) what is reported about recent events;
2) a book with a paper cover which is printed every week or every month;
3) a person watching a TV programme;
4) a number of copies of a newspaper or other periodical sold to the public;
5) the people who read a newspaper or a magazine;
6) mass communications (TV, radio, newspapers);
7) a story appearing in parts on radio, TV, or in a newspaper;
8) printed publication, usually issued daily with news, advertisements, etc.;
9) communication by electromagnetic waves;
10) the process of transmitting pictures by radio waves with sound of at the same time.
Ex. 2 Read and translate the text. Find the English equivalents for (прочитайте текст и выпишите из него на англ. яз эквиваленты следующих словосочетаний):
самый захватывающий и занимательный, самый ранний вид средств массовой информации, широко распространён, портативность, развлечение, характерные черты, представлять и комментировать, имеют обложку и переплёт, что происходит в мире, глобальное сообщество, более глубокий анализ; ежедневные, быстро меняющиеся события.
Mass Media
Mass media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media. People can learn about what is happening in the world very fast using mass media. The mass media include newspapers, magazines, radio and television.
The earliest kind of mass media was newspaper. The first newspaper was Roman handwritten newssheet called “Acta Diurna” started in 59 B.C. Magazines appeared in 1700's. They developed from newspapers and booksellers' catalogs. Radio and TV appeared only in the 20th century.
The most exciting and entertaining kind of mass media is television. One can see events in faraway places just sitting in his or her chair.
Radio is widespread for its portability. It means that radios can easily be carried around. People like to listen to the radio on the beach or picnic, while driving a car or just walking down the street. The main kind of radio entertainment is music.
Newspapers can present and comment on the news in much detail in comparison to radio and TV newscasts. Newspapers can cover much more events and news.
Magazines do not focus on daily, rapidly changing events. They provide more profound analysis of evens of preceding week. Magazines are designed to be kept for a longer time so they have cover and bindings and are printed on better paper.

Ex. 1. Find definitions of the words and translate them into Russian (Найдите определения к словам и переведите их на русский язык):

1) A serial - a story appearing in parts on radio, TV, or in a newspaper; (Сериал – история, которая появляется частями на радио, телевидении или в газете)
2) Circulation - a number of copies of a newspaper or other periodical sold to the public (Тираж - количество экземпляров газеты или другого периодического издания, проданных населению)
3) A viewer - a person watching a TV programme (Зритель - человек, смотрящий телевизионную программу)
4) Mass media - mass communications (TV, radio, newspapers) (Средства массовой информации - массовые коммуникации (телевидение, радио, газеты))
5) News - what is reported about recent events (Новости - то, о чем сообщается о последних событиях)
6) Magazine - a book with a paper cover which is printed every week or every month (Журнал - книга с обложкой из бумаги, которая издаётся каждую неделю или каждый месяц)
7) Readership - the people who read a newspaper or a magazine (Читательская аудитория - люди, которые читают газету или журнал)
8) Newspaper - printed publication, usually issued daily with news, advertisements, etc. (Газета - печатное издание, обычно выходящее ежедневно с новостями, рекламой и т. д.)
9) Radio - communication by electromagnetic waves (Радио - связь с помощью электромагнитных волн)
10) Television - the process of transmitting pictures by radio waves with sound at the same time (Телевидение - процесс передачи изображений по радиоволнам с звуком одновременно)

Ex. 2 Read and translate the text. Find the English equivalents for (прочитайте текст и выпишите из него на англ. яз эквиваленты следующих словосочетаний):

- самый захватывающий и занимательный: the most exciting and entertaining
- самый ранний вид средств массовой информации: the earliest kind of mass media
- широко распространён: widespread
- портативность: portability
- развлечение: entertainment
- характерные черты: characteristic features
- представлять и комментировать: present and comment on
- имеют обложку и переплёт: have cover and bindings
- что происходит в мире: what is happening in the world
- глобальное сообщество: global community
- более глубокий анализ: more profound analysis
- ежедневные, быстро меняющиеся события: daily, rapidly changing events

Mass Media
Mass media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media. People can learn about what is happening in the world very fast using mass media. The mass media include newspapers, magazines, radio and television.

The earliest kind of mass media was newspaper. The first newspaper was Roman handwritten newssheet called “Acta Diurna” started in 59 B.C. Magazines appeared in 1700's. They developed from newspapers and booksellers' catalogs. Radio and TV appeared only in the 20th century.

The most exciting and entertaining kind of mass media is television. One can see events in faraway places just sitting in his or her chair.

Radio is widespread for its portability. It means that radios can easily be carried around. People like to listen to the radio on the beach or picnic, while driving a car or just walking down the street. The main kind of radio entertainment is music.

Newspapers can present and comment on the news in much detail in comparison to radio and TV newscasts. Newspapers can cover much more events and news.

Magazines do not focus on daily, rapidly changing events. They provide more profound analysis of events of the preceding week. Magazines are designed to be kept for a longer time, so they have a cover and bindings and are printed on better paper.