Action / catchy / grabbing / exotic / desire / attention / original / strong / catching / persuasive  

 

1)     This advert isn’t attention-___. We need something more noticeable and memorable.

2)     Her picture on the advert makes it very eye-.

3)     Coca-cola has always been good at coming up with a ___ slogan.

4)     Benetton adverts always use images of people. Sometimes they can be quite shocking!

5)     For any advert to work, it must get the customer’s .

6)     An advert has to get your interest and create a ___ for the product.

7)     The final part of the formula AIDA is that buyer takes .

8)     I don’t think many TV commercials are . They’ve never convinced me to buy anything.

9)     A good advert shows normal things in an ___ and completely new way.

10)  When I first saw the advert I thought it was about holidays on an beach but it turned out to be about chocolate!​

1) attention-catching / The word "attention-catching" describes something that is designed to attract and hold one's attention. In this context, the advert is not achieving that goal, so it needs something more noticeable and memorable.
2) grabbing / The word "eye-grabbing" means that something catches or captures one's attention visually. In this case, the picture on the advert is very captivating and immediately draws one's eyes towards it.
3) catchy / The word "catchy" refers to something that is memorable and easy to remember, such as a slogan or a jingle. Coca-cola has always been good at creating such slogans that stick in people's minds.
4) strong / The word "shocking" suggests that the Benetton adverts use images that are powerful and make a strong impact on viewers. They may be controversial or thought-provoking.
5) desire / The phrase "get the customer's desire" means that the advert needs to evoke a sense of want or longing in the customer for the product being advertised. It should make them interested and motivated to make a purchase.
6) desire / The word "desire" again refers to the need for the advert to create a sense of want or interest in the product, to make the viewer feel a desire or need for it.
7) action / The final part of the AIDA formula stands for "action." It means that the advert should motivate the buyer to take some form of action, such as buying the product or visiting the store.
8) persuasive / The word "persuasive" describes something that is able to convince or influence someone's thoughts or actions. The speaker doesn't feel that many TV commercials have been effective in persuading them to make a purchase.
9) original / The word "exotic" in this context means "in an unusual and completely new way." A good advert should present normal things in a fresh, unconventional manner that catches the viewer's attention.
10) beach / In this case, the speaker initially thought the advert was about holidays on a beach due to the word "beach," but it turned out to be about chocolate. This confusion highlights the importance of clear and effective communication in advertising.