Achieve allocate balance deal with establish follow require
1
The top managers of a company have to
objectives and then develop particular strategies that will enable the company to
23
them. This will involve the
company’s human, capital and physical resources. Strategies can often be sub-divided
into tactics - the precise methods in which the resources attached to a strategy are
4 .
The founders of a business usually establish a "mission statement" - a declaration about what the business is and what it will be in the future. The business’s
5
the business environment is always changing, companies will occasionally have to
modify or change their objectives. It is part of top management’s role to
6
and to take responsibility for innovation, without which any organization can only
central values and objectives will from this. But because
today’s objectives and needs against those of the future,
expect a limited life. Top managers are also expected to set standards, and to 7
human resources, especially future top managers.
They also have to manage a business’s social responsibilities and its impact on
8
the environment. They have to and maintain good
relations with customers, major suppliers, bankers, government agencies, and so on. The top management, of course, is also on permanent stand-by to
9
10
3.3. Complete the following collocations:
1) to set ;
2) to allocate ;
3) to responsibility;
4) to standards;
5) to and good relations; 6) to a crisis.
3.4. Now translate the expressions in bold type in the text above (Reading 1) into Russian.
major crises. Between them, these tasks
many different skills which are almost never found in one person, so top management is work for a team. A team, of course, is not the same as a committee: it needs a clear leader, in this case the chairman or managing director.

jvdvzkris jvdvzkris    1   29.02.2020 16:36    45

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