4.3. Write the appropriate word or phrase in the following spaces.

Strategy, audit, marketing environment, value, appropriate, charges, price, marketing, distribution, promotion, objective, demand.
1. … for reliable cars has increased.
2. Our main … is to reduce prices.
3. Television advertising is an expensive but effective method of … .
4. The company’s main activities are manufacturing, marketing and … .
5. She works in … .
6. We can’t afford to buy the computer at that … .
7. The bank … 1% for changing traveller’s cheques.
8. This company is very successful, so she has made the … choice in joining it.
9. The … of this home has doubled since we bought it.
10. The company has increased sales because of a favourable … .
11. The organization has decided to follow the recommendations of the most recent marketing … .
12. Next meeting of the Board of Directors will discuss our new marketing … .

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