3. give equivalent to the word “issue” in the sentence: “as is known, the positive image of a country is its brand. it becomes important when solving external issues of politics, developing trade and the economy, employing the population, and attracting investment”.

As is known, the positive image of a country is its brand. It becomes important when solving external issues of politics, developing trade and the economy, employing the population, and attracting investment.

Как известно, положительный имидж страны-это ее бренд. Это становится важным при решении внешних вопросов политики, развитии торговли и экономики, занятости населения, привлечении инвестиций.

issue - problem, task, matter, difficulty, question.

В данном предложении issues можно перевести как-спорные вопросы или проблемы.