Нужно кратко пересказать текст на : before selling the goods, you must do a lot of marketing research first. the information needed can be obtained from trade representations, from trade associations and trade journals or from specialized consultant companies (who will do a professional market research job for you for a fee). 9 the information you are interested in is if there is any demand for your goods, what the market potential is, what sort of competition you will meet, i.e. how the price of your goods compares with other competitive products including those produced locally, local conditions and preference, local trading customs and habits, what seasonal factors should be taken into account and the like. but in general marketing covers not only market research, but also planning the selection (assortment) of goods, and consequently the production itself, price policy, advertising and promotion of sales, controlling the sales and post-sales servicing. so marketing is a system of running all the business activities of a company in respect of coordinating supply and demand for the goods produced. originally marketing was meant to help avoid over-production in advanced capitalist countries. marketing may also enable to coordinate production and goods circulation for the purpose of using all the resources for the benefit of people and for covering in the best possible way all their needs. advertising is an important means of promoting the goods that are being produced already as well as new lines in business. there are specialized firms dealing with advertising. different kinds of mass media – tv, radio, newspapers, cinema, journals, magazines, posters, - are used for advertising goods. special leaflets, booklets and other printed matter about the goods may be published for the same purpose. participation in fairs and exhibitions helps promote our goods as well. special advertising conferences may be held. the choice of media for advertising depends on the kind of goods and on the local conditions and people’s habits: sometimes tv and radio ads are best, in other cases it may be trade journals or leaflets distributed among potential buyers

DzhamalHAS    1   15.06.2019 18:40    2