Task:1 Task 1. Read the excerpt from a discussion between the professor of a business class and a guest speaker. Notice the words in bold. Read each statement. Teacher should pay attention to the usage of comparative degree adjective/adverb structures Online Reviews: * or ? Professor. So, Dennis, what changes have you seen in marketing recently? Dennis: Well, as you know, customers love to post online reviews of products these days. These reviews are now just as important as traditional advertising. Maybe even more important. TV advertising is as useful as it was before, of course. On the other hand, newspaper ads are much less effective than they used to be Professor: Hmm. That's interesting I've spoken to some marketing people who aren't as positive as you are about online reviews. Dennis: Really? I'm surprised. There are certainly some concerns with online reviews. For example, satisfied customers are less likely to write reviews than people who have had a problem. This means there might be more negative reviews than positive ones. But online shoppers are wiser now. A few negative opinions are not as harmful as they used to be. Also, the positive reviews can be as valuable as ads. If a customer loves a product, he or she will endorse it just as enthusiastically as a TV ad does!

Сchernyh    1   03.11.2020 14:14    14