Правильно перевести: where's the beef? mcdonald's sells hamburgers in a hindu country in 1954, a milkshake mixer salesman named ray kroc traveled to san bernardino, california, to see why one restaurant had ordered so many of his multimixers. the mcdonald brothers had invented a new concept in the restaurant business and kroc wanted to see for himself why the business was so popular. dick and mac mcdonald had pioneered fast food based on high volume, low prices, limited menu, and quick service. the restaurant was a success, and ray kroc wanted it. he negotiated an agreement with the mcdonald brothers in which he would become the exclusive franchiser of the mcdonald name. in 1955, the first mcdonald's franchise opened in des plaines, illinois. the mcdonald's empire would be based on four core values—providing customers withquality, service, cleanliness,andvalue(qscv). kroc believed that consistency in these core values would allow mcdonald's to build a strong brand image throughout the united states. he was right. the concept was a success, and by 1963 mcdonald's was selling one million hamburgers a day. the first international mcdonald's opened in canada in 1967. mcdonald's continued its international expansion into japan, germany, australia, france, and england in the 1970s. additional outlets were established in latin america, the middle east, central and eastern europe, russia, and china. the motive for mcdonald's international expansion was the realization that most potential sales existed outside the united states. as kroc had said in 1954, when he witnessed the mcdonald brothers' original restaurant concept, "this idea can sell anywhere." based on the need for additional sales growth and the belief that the concept could be exported, mcdonald's embarked on an aggressive international expansion effort beginning in the 1970s. today, mcdonald's has restaurants in over 100 countries and derives approximately 60% of its profits from sales overseas. on average, the company opens a new restaurant somewhere in the world every five hours, and a mcdonald's can be found on every continent except antarctica. prior to 1996, mcdonald's did not have a restaurant anywhere on the indian subcontinent. with a population of over one billion, many view india as a market with enormous potential. india's population is second only to china, and, with differing birth rates, india will become the most populated country in the world by 2020, according to some