Перевести текст unit4. change. us department stores launch counter-attack (31th page) by lauren foster as consumers demand better value and a more interesting and stimulating experience while shopping, (#5) department stores face a clear choice: adapt or die. 'my concern is that they will become retail museums/ says britt breemer, (#10) chairman of america's research group. the bottom line is that they have to admit they are in trouble and figure out some way to (#15) reinvent themselves. 'this may help to explain why four times as many households visit discount stores as department stores. (#20) department stores face mounting competition from speciality retailers and discounters, such as wal-mart and target. their (#25) steady loss of market share may be partly because the concept was born in a different era, a time when, for families, a trip to the (#30) stores combined shopping with entertainment. what is needed, say retail experts, is a new approach. a typical example of this (#35) approach working is seen at selfridges. this uk group hat racast itself from a 'sleepy 1970-styte department store' into a retailing experience fit for the 21st century, says wendy liebmann, president of wsl strategic retail. one of the main changes is (#45) that more floor space is rented to vendors, in what is sometimes referred to as the showcase business model: vendors design their own so booths and are encouraged to be creative. the selfridges model, says peter williams, ceo of .selfridges, is about creating (#55) an experience that is 'new, interesting and different' where it is not just the product that is different he says> the problem with us (#60) department btoies is that they arnold aronson, a management consultant, believes selfridges could be a (#65) prototype for failing us department stores: 'it has brought back excitement and novelty and is really seducing customers by developing the (#70) right merchandise, in the right quantities at the right time.' federated, which owns macy's and bloomingdale's, (#75) appears to be moving in the right direction. forty-two stores are being upgraded with the latest components of its 'reinvent' strategy, (#80) including enhanced fitting rooms, convenient price check devices, comfortable lounge areas, computer kiosks and shopping carts. (#85) the challenge department stores face is how to develop in a sector that is, essentially, not growing. but if they adapt, many industry observers (#90) believe they will survive. 'the department store is not dead, it will live on,' said robert tamilia, professor of marketing at the university of (#95) quebec. but it will not be the same animal it was before.' from the financial times

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