Перевести на красивый перевод the lord of economics it’s a name that, when dropped, is likely to result in gentle murmurs of approval and sagacious nodding of heads. yet few would know that the last name of lord john maynard keynes is to be pronounced in a manner to rhyme with ‘rains’. the conversational importance of economics – and thereby great economists –is never to be underestimated, for it is one of the few subjects that provides a common meeting ground for most managers. while the labyrinth of supply chain management may be dark and factual and the depths of enterprise resource planning may be murky and cold, the ocean of economics has enough of a shallow end to give everyone the opportunity to swim in its waters.of course, what differentiates a dilettante from the connoisseur is the knowledge of the great masters, and here is where a little knowledge of keynes can take you a long way. the position you take on the man and his works is vastly dependent on whether you see yourself as the first capitalist among capitalists or the first socialist among the capitalists. as with everything else, a general background of the man helps. keynes was only four and a half when he first started pondering on the economic meaning of interest. while still in school he had structured his first commercial agreement, whereby he would procure a library book for a bigger rival whom he disliked, on the condition that the other boy would never come within fifteen yards of young keynes. the words 'prodigious talent’ somewhere during the narration of these anecdotes, would be immensely helpful in making sure that this nugget is not forgotten by your audience. while you maybe tempted to dwell on keynes’etonian and cantabrigian background, it would be best to skip these for they have no bearing on the man’s greatness. mention instead that little known ‘masterpiece’ which he produced in 1913 called indian currency and finance, where he touches upon the subject of the indian’s love for the yellow metal, a matter that he was to touch upon again in the seminal general theory (the full name is the general theory of employment, interest and money but only fools take the full name of the lord’s book in vain! ) however, the avid keynes watcher would be careful to ensure that before he jumps into the general theory he would touch upon other cornerstones of the good lord’s career. a good starting point is his association with virginia woolf and em forster, among others, while he lived in the intellectual hotbed of the day, bloomsbury. the sobriquet he bore was ‘pozzo’– after a corsican diplomat who was best known for multifarious interests and a scheming mind – given because of his role as central advisor to this eclectic group. (samuel agastia. tnn, november 14, 2003)

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