In my opinion , the main difference between fashion and style is that they have different objectives . Fashion - it is primarily a sales tool , and style - instrument disclosure personality. Fashion is constantly changing and forcing us to buy , buy and buy (we do not want to be fashionable ) ! And the purpose of style - reflect our uniqueness , to find what is good for us personally . Of course, fashion style adapts to some extent - a classy image should not look old-fashioned. But unlike fashion , style is not depreciated over time . Remember how in the era of color riot Coco Chanel invented the "little black dress" , which is already more than 90 years not lost its relevance ? That is the style . It is fashion , above it. Generally speaking, a fashion - it's jewelery and style - a jewel.