Match each definition with the letter of one of the following: a - commercial (n.)b – billboardc – complimentaryd - campaign, e – readershipf – slogang - press releaseh – featuresi – publicityj - brand awareness 1. memorable motto or phrase -- 2. a large, square sign used to post advertisements --
3. a statement (about a product) released to the news media -- 4. an advertisement on tv, the radio, etc. --5. the attempt to manage how a public sees a product -- 6. the number of people that read a particular newspaper, magazine, etc. --7. a plan of action (to promote a product) -- 8. a measure of
how popular a brand is (how many people know it, etc.) -- 9. special characteristics, qualities -- 10. free – ​

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