Although the average is usually all the advertisements printed in newspapers and magazines and the commercials broadcast on tv. the mpact of the whole advertising industry on a single person is immense and p a very important role in our liv advert ng absorbs of money but it is useful to the community. what are the functions of advertisements? the first one to men on is to inform nformation people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. advertisements introduce them to new products or remind them of the existing ones. the second function the products are shown from the best point of and the potential buyer, on having entered the st unconsciously chooses the colorful products. one buys this washing powder or this chewing gum, because the tv commercials convince the best qualities of the product. even cigarettes or sweets or alcohol associated with the good of human life such as joy love and happiness, and just those associations make a person choose the advertised products. the aim of a good advertisement is to create a consumer demand to product or children are good example as they usually want the particular kind of chocolate or or chewing being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves. thirdly, since the majority of advertisements are printed in our press for newspapers and magazines, also tv in most countries in cheap the public advertising seen on street hoardings, railway stations and buildings makes people's life more joyful. moreover, all those small ads in the press concerning "employment", "education and "for sale and wanted" columns, help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths thus despite our dissatisfaction when being bombarded by all the advertisers' information we must admit that they do perform a useful service to society, and advertisements are an essential part of our everyday life. нужен перевод