A:  I like this picture of the couple on the boat. It’s a (1)(good) image because it shows the lifestyle of our customers.

B:  Yes, but I think the people in it need to be (2)(young). If we’re going target a (3)(wide) market we need something (4)(exciting). How about this picture? It’s much (5)(hard).

A:  Yes, but the car is a bit male for me!

B:  What do you mean?

A:  Even the (6)(cynical) female customer in the world would see that this is about men.

B:  Women drive cars too!

A:  But not ones as (7)(large) as that. No, I think the brand image should be (8)(soft). Something that women will respond more (9)(positive) to.

B:  The third picture gives the (10)(easy) understood image because it actually shows the product.

B:  I know but how many adverts feature the product anymore?

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Shimkent    3   25.02.2021 21:58    5