1) What is brand image? a) the appearance of a brand b) the style of a brand’s packaging c) the opinion people have of a brand

2) Gucci and Louis Vuitton are examples of ...
a) luxury brands. b) value for money brands. c) inexpensive brands.

3) Off the peg describes clothes which are ...
a) exclusive and expensive. b) hand-made and high fashion. c) good value and factory made.

4) Items made for the domestic market are ...
a) things for the house. b) exported to other countries. c) sold in the home country.

5) What is a target market?
a) The people that a product is aimed at. b) The place where a product is sold. c) The price that a manufacturer wants for his products.

6) Products sell well if there is a demand ... them.
a) of b) to c) for

7) An entrepreneur is a person who ...
a) starts up his/her own business. b) invests money in other people’s businesses. c) manages a business for another person.
8) He ... the company in 1875.
a) started up b) found c) begun

9) Experts say that 80% of new businesses ... a) are failing.. b) fail. c) have failures.

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